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Word Count: 684
Category: Small Business
Copyright: Gary A. Clark
Playing Music Without Knowing A Note:
How would you like to be a musician? You get
to travel to exotic places! Thousands of screaming fans greet you everywhere
you go! Your band is great, and you have a few hit songs. Everyone loves
your band, and you play to packed houses. Young people throw themselves at
What? You can't sing? OK, hire a singer then. You play the lead guitar. And
you still play to packed houses, each and every night.
Oh, you can't play a musical instrument either? OK so you hire those who
can. And now you can concentrate on the music. "Writing the songs that make
the whole world sing," so to speak. Other bands want rights to reproduce you
What? You can't write music either? Don't know a half note from a whole
note? Can't hum a tune on a kazoo? What can you do?
You're good at promotion huh? Great, then you
set up the distribution and marketing of all the records that are produced.
You then stand in the sidelines and watch the magic take place. The thrill
of opening night. The fan mail and the revenue generated from the tours you
Sound familiar? Does this sound like your business? A group of people
getting together to make and produce beautiful arrangements, so great - that
millions of people lay down cash just to get a small piece of it?
No huh? Why?
Could it be that you want the glory and the accolades that your business can
give you but you are trying to be a one-person band?
You're the lead guitar – trying to stir up the market, the lead singer,
promoting the services at each performance, the drummer, making sure that
the rhythm is maintained, and the promotion agent, constantly marketing to
maintain future gigs.
Now who does your promotion while you're on stage?
We all start out this way. It seems so simple. It all starts with a dream of
"I just want to sing" that can quickly turn into a nightmare of endless
nights, late openings, constant missing the mark, and in the end, getting
out of rhythm with what we originally dreamt of.
Eventually you end up as the backup singer
for another band. In other words, you give up your dream and settle for
You cannot be a one-man band in today's market. If this is your goal and
ambition, get out now. Stop. Find a job, working for a company that will let
you do exactly what you love to do. Produce the results for them, but don't
go into self-employment until you accept the fact that you need a support
team. I tell you this, having 25 years of
experience of being self-employed, in which 15 of those years were spent
trying to be the Arlo Guthrie of marketing.
At best, your support team can be small. You do the work, which is what you
get paid to do best. Marketing will be done in the background while you are
working. Accounting and collections will also be done in the background, so
that Uncle Sam gets paid, as do all your creditors, and all the collections
are done for you.
Now in the beginning, contract these services out (outsourcing), as you need
You do not want to handle payroll yet. Remember, you are doing the
contracts, and bookkeeping is the last thing you want to do late at night.
As to the marketing, hire a marketing and promotion services. Let them
market the heck out of your business, through every search engine, and
promotional spot that was available.
So far, your business is up and running and you are following your dream.
With one big exception! You are now paying yourself what you are worth,
instead of someone else paying you what they can get by with, and making
money off your efforts.
Get the picture? How well you take this advice, depends on how much you
think your time is worth. You are writing the music to this one.